Privacy Policy

Effective date: 18 March 2026

Greenfield Group AB ("we", "us", or "our") is the data controller responsible for the personal information described in this Privacy Policy. We are a Swedish limited company (aktiebolag) registered in Sweden. We respect your privacy and are committed to handling personal information thoughtfully and transparently.

This Privacy Policy explains how we collect, use, store, and protect personal information when you visit greenfieldgroup.eu (the "Website"), including for visitors located in the European Union under the General Data Protection Regulation (GDPR).

The Website is a business-to-business platform directed at material directors, sourcing professionals, compliance teams, and other industry representatives. It is not directed at consumers.

1. Information We Collect

We collect only the information necessary to operate our Website and communicate with you.

Information You Provide

  • Contact information (such as name, job title, company name, and email address) when you contact us.

  • Any information you voluntarily include in messages or enquiries

Information Collected Automatically

  • Technical data such as IP address, browser type, device information, and pages visited

  • Limited usage data collected through cookies or similar technologies

We do not knowingly collect sensitive personal data.

2. Legal Basis for Processing (GDPR)

Under GDPR, we process personal information only when we have a lawful basis to do so. These include:

  • Consent -- when you voluntarily submit information to us

  • Legitimate interests -- to operate, improve, and secure our Website; to respond to business enquiries; and to communicate with prospective and existing commercial partners

  • Legal obligations -- when required by applicable law

3. How We Use Your Information

We use personal information to:

  • Respond to enquiries and communications

  • Evaluate and progress potential commercial relationships and collaborations

  • Provide information about MONO•TERRA™ materials, LYTEN™, and associated compliance and traceability data services

  • Improve the clarity, performance, and content of the Website

  • Understand general usage patterns

  • Maintain security and prevent misuse

We do not sell or rent personal information.

4. Cookies and Analytics

Our Website may use cookies or privacy-focused analytics tools to understand how visitors interact with our content. These tools collect aggregated or pseudonymised information and help us improve the experience.

You can control or disable cookies through your browser settings. Disabling cookies may affect the functionality of certain parts of the Website.

5. Sharing of Information

We share personal information only when:

  • Required by law or a competent regulatory authority

  • Necessary to protect our rights, security, or property

  • Working with trusted service providers who assist in operating the Website and who are contractually obligated to protect your information and process it only on our instructions

We do not share personal information for advertising or resale purposes.

6. International Data Transfers

Greenfield Group AB is based in Sweden and operates within the European Union. Our Website and service providers may in some circumstances process personal information outside the European Economic Area. When this occurs, we take reasonable steps to ensure that appropriate safeguards are in place in accordance with GDPR, including the use of standard contractual clauses where required.

7. Data Retention

We retain personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. Enquiry and correspondence records are typically retained for up to three years from the date of last contact, unless an ongoing commercial relationship requires longer retention.

8. Your Rights (GDPR)

If you are located in the European Union or European Economic Area, you have the right to:

  • Access the personal information we hold about you

  • Request correction of inaccurate or incomplete information

  • Request deletion of your personal information

  • Object to or request restriction of certain processing

  • Request portability of your personal information in a structured, machine-readable format

  • Withdraw consent at any time, where processing is based on consent

You also have the right to lodge a complaint with the competent supervisory authority. Greenfield Group AB is subject to the jurisdiction of:

Integritetsskyddsmyndigheten (IMY) Box 8114, 104 20 Stockholm, Sweden imy.se

To exercise any of your rights, contact us using the details in Section 12 below.

9. Data Security

We take reasonable technical and organisational measures to protect personal information from loss, misuse, unauthorised access, disclosure, alteration, or destruction. However, no online system is completely secure and we cannot guarantee absolute security.

10. Third-Party Links

Our Website may contain links to third-party websites, including certification bodies, regulatory resources, and industry organisations. We are not responsible for the privacy practices or content of those websites. We encourage you to review their privacy policies before submitting any personal information.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, our Website, or applicable law. Any changes will be posted on this page with an updated effective date. Where changes are material, we will take reasonable steps to bring them to your attention.

12. Contact

If you have questions about this Privacy Policy or wish to exercise your data rights, contact us at:

Greenfield Group AB Stockholm, Sweden

Email: [info@greenfieldgroup.com]